About

ROAM (Reservation and Outdoor Activity Marketing), the definitive software for those in outdoor adventure industries, had its beginning in 1996 when a group of outdoor adventure companies approached The Software Mill’s owner, Greg Miller, to develop a reservation system.

Thanks to ongoing consultation with ROAM users, ROAM has evolved into a fully integrated management, marketing and reporting system capable of handling the never-ending needs of an ever-changing outdoor adventure business.

In 2012, The Software Mill released ROAM 3, which uses cloud technology and gives users 24/7 global access through a browser.

Testimonials

ROAM was the very first reservation and CRM system we purchased over 17 years ago. Since that time our company has grown from offering rafting trips in the Pacific Northwest, to a company with operations in 20+ countries around the world. As we have grown, ROAM has grown with us. The support along the way has been terrific. The capabilities of the system are limited mostly by those who use it rather than the system itself which is very powerful. We have never found a better system that would provide as much value and capability and would highly recommend ROAM for anyone wanting a powerful program with deep database and reservation, CRM capabilities.

Peter Grubb, President, ROW Adventures